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FTC Puts Stop to Dairy Weight Loss Ads

The Federal Trade Commission is clamping down on the U.S. Department of Agriculture by ordering it to stop two advertising campaigns that tout the supposed weight loss benefits of milk.

 

The decision is in response to a FTC petition filed by the Physicians Committee for Responsible Medicine, which argued that the government was making misleading claims about the benefits of milk and other dairy products. The committee reported that there is no scientific evidence to back the claims.

 

The U.S. Department of Agriculture has been using celebrities in its ad campaigns. One advertisement claims that consuming three low-fat dairy products daily will help burn fat. The Physicians Committee believes that consuming more dairy products will likely have the opposite effects. The National Dairy Promotion and Research Board and the National Fluid Milk Processor Promotion Board have agreed to end the campaigns.

Published Monday, May 14, 2007 9:04 AM by Barb
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