Weight loss supplement giant TrimSpa will launch its new advertising campaign today. The company halted advertisements following the death of Anna Nicole Smith Feb. 8. Smith had been a celebrity spokesperson for the diet pills since 2003 shortly after she became a customer. She claimed to have lost 68 pounds by taking TrimSpa.

TrimSpa is moving away from celebrity endorsements and will instead feature the stories of approximately 200 regular customers. Television commercials will last 30 seconds but will include a feature that allows viewers to pause images for a closer look. Company executives believe that real customer endorsements will be easier for the public to relate to, rather than the endorsement of a Hollywood celebrity who is likely using a personal trainer.

The move to feature average Joes in advertisements is a smart move by TrimSpa, which has also been the target of bad publicity in recent months. The company was slapped with a lawsuit by the Federal Trade Commission earlier this year for alleged false marketing claims. The new commercials could not come at a better time – the Federal Trade Commission is looking to impose stricter guidelines surrounding the use of celebrity endorsements for weight loss products. A decision on the guidelines will be announced this summer.