Jenny Craig announced that actress Valerie Bertinelli will be joining Kirstie Alley in her quest to lose weight. The "One Day at a Time" former actress wants to lose about 30 lbs. and feels that Jenny Craig will be her motivation to lose the weight. She will be posting a video blog of her progression, which can be found on Jenny Craig's site.

Kirstie Alley's campaign has certainly been successful for Jenny Craig, we'll see how successful Valerie will be. However, as the FTC is attempting to squash celebrity endorsements of weight loss supplements it will be interesting to see if the same applies to diet programs.

Although Jenny Craig Centers have been around for the last 25 years, they really seem to be hyping up their advertising campaign and jumping on the celebrity bandwagon. It's interesting to watch the celebrities these companies choose to promote their products. Many are ones who have slipped out of the spotlight and use the publicity to get their name back out there.   

Bertinelli will be losing her weight in 'real time', so if you're actually interested in viewing her progression you can read her blog or watch her video. Watch out for Valerie in Jenny Craig's latest advertising campaign.