Pharmaceutical giant GlaxoSmithKline is facing a $217,000
lawsuit after a couple of high school students discovered it was misleading
consumers with one of its most popular products.
According to New
Zealand news reports, two 14-year-old students
were testing fruit juices as part of a science project to determine their
vitamin C content. To their surprise, Ribena, a supposedly highly nutritional
fruit drink made by UK-based GlaxoSmithKline, contained no vitamin C, although
the product label stated “the blackcurrants in Ribena have four times the
vitamin C of oranges.” Interestingly the students learned that not only was the
drink void of vitamins, it did not contain any blackcurrants.
Parents throughout the United
Kingdom, Australia
and New Zealand,
as well as numerous other countries, have been giving their children Ribena for
several years believing that they were enhancing their children’s health. The
fact that this product was targeted towards children makes this case one of the
worst cases of false marketing in history.
As an interesting aside, GlaxoSmithKline is also the
manufacturer of the first United States Food and Drug Administration approved
non-prescription weight loss supplement – Alli. The diet pill assists weight
loss by blocking the absorption a portion of fat consumed. It is expected to be
on store shelves this summer.